The first interest of that website is that you can create a sort of map of your web. The maps help you to have much more contents and an easier access to them than the traditional favorites. Moreover, you can guide your friends or your reader : it actually turns you into a real editor. And finally, you can just surf on the maps of the other users, according to the principle of "serendipity": thus, you will discover a new web, made by other humans just like you, in a very participative way. Maybe you will discover that special something that we called in France "la perle rare"...
Have a nice surf!
MM
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